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      <image:title>Work - Mobile</image:title>
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      <image:title>Work - Empathy method</image:title>
      <image:caption>A cheat sheet listing voice tenets and which tenets to emphasize based on desired emotional response.</image:caption>
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      <image:title>Work - Onboarding success</image:title>
      <image:caption>After signing up, this screen does a few important things. It helps guide people to the next best step for them, it educates about app features and benefits, it gives a heads up about what tasks are available from the Home screen, and it captures customer intent data (helpful for future improvements for the onboarding experience).</image:caption>
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      <image:title>Work - Customer and business outcomes</image:title>
      <image:caption>Though it looks simple, it's a check to make sure that you're designing for the customer as well as the business. When working with teams using the toolkit, we noticed that teams who couldn't define the target customer segment and problem in detail struggled with execution in design and content.  It's helpful to have this summary recorded to get stakeholder alignment early on.</image:caption>
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      <image:title>About</image:title>
      <image:caption>Presenting at LavaCon with Catherine Walker in 2016</image:caption>
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